The Metaverse in Transition: Law, Governance, and Culture
The metaverse is rapidly evolving, but not only a playground for gamers or a futuristic social space. New doctoral research reveals how it is also becoming a testing ground for law, governance, and culture. Three emerging studies provide complementary perspectives on where the metaverse is heading, and the challenges it must overcome. Three doctoral candidates […]
Beyond Reality: Level Up Customer Engagement with Gamified Metaverse Experiences
Welcome to the digital frontier, where gamification meets the metaverse! Imagine customers not just interacting with your brand but embarking on immersive adventures that blend entertainment, strategy, and real-world rewards. Image source: “Economic Potential of Generative AI in the Metaverse Game Development,” Medium, Metaverse Services, 2024. Source. The Magic of Gamification Gamification applies gaming elements—points, […]
Metaverse – What’s in a name?
The term ‘metaverse’ has been gaining increasing traction, with several big tech companies and universities considering the technology as part of their operations and investing heavily in its development and diverse business and use cases. However, currently there are several definitions of the metaverse floating around (Park and Yim, 2022). This diversity is welcome, and […]
How the Metaverse is Redefining Work, Collaboration, and Productivity in the Virtual World
AGORA doctoral candidate Myrto DIMITRIOU is investigating how the Metaverse redefines work, collaboration, and productivity in the virtual world. She demonstrates how the workplace has evolved from rigid office spaces to flexible, remote environments. The COVID-19 pandemic accelerated this shift, sparking interest in the Metaverse as a potential new workplace. No longer bound by physical […]
How Actors’ Interactions Shape Customer Experience in the Metaverse
AGORA doctoral candidate Arezou GHANAVAT POUR is investigating how actors’ interactions shape customer experience in the Metaverse. She shows that the Metaverse has evolved from a futuristic vision into a dynamic digital ecosystem where human interactions and technology merge to create immersive experiences. Businesses are transitioning from traditional e-commerce to virtual commerce (v-commerce), leveraging VR, […]
The Metaverse: Unlocking Business Potential and Social Value
The Metaverse: Unlocking Business Potential and Social Value Welcome to the Agora Marie Skłodowska-Curie blog! As a platform dedicated to the convergence of science, innovation, and societal advancement, we are thrilled to explore the multifaceted potential of the Metaverse. This virtual universe is not just reshaping the business landscape but also creating significant social value. Join us […]
Shaping the Future: University of Nicosia Launches PhD Positions for the AGORA Project
The University of Nicosia is proud to announce that coordinates the groundbreaking AGORA project, an initiative designed to lead the way in understanding and shaping the Metaverse. As part of this project, we are thrilled to host and supervise three PhD candidates, offering them an exceptional opportunity to dive into the multi-faceted world of the […]
First plenary meeting of AGORA
First physical meeting of AGORA took place on January 12, 2024, and was hosted in Nicosia, Cyprus, by the University of Nicosia. The project partners had the opportunity to present their progress, coordinate their actions and make plans for the upcoming openings of the Doctoral Candidate positions. AGORA will support 17 DCs in total on […]
The European research project AGORA trains the next generation of researchers on Metaverse
AGORA is an EU-funded project under the MSCA Doctoral Networks of the Marie Curie-Skłodowska Actions that aims to train next generation researchers on the technology, social, and business values of Metaverses. The objective of the project is to develop the critical research and talent base that current Metaverses challenges require, through a rigorous and robust […]
AGORA Kick-Off Meeting
The inaugural Kick-Off Meeting of AGORA (TrAining younG researchers On shaping Metaverse for business and social vAlue) project within the AGORA MSCA Doctoral Network took place on Friday the 6th of October. The inaugural meeting marks the beginning of an exciting journey towards unlocking the full potential of the Metaverse. The AGORA Consortium is made […]